Did you know that…
65% of search traffic and 80%+ Facebook traffic is mobile today. Is your mobile landing page ready to handle this traffic? This guide will show you how to design yours so that it will convert.
You need a mobile optimised website and/or mobile landing pages to help ensure your content is correctly displayed on mobile devices when users search and browse.
Your website pages and blog posts need to be configured to display correctly on mobile, desktop and tablet devices.
If you are designing your own WordPress self hosted website, you may know that using Elementor you can do this configuration quite easily.
If you have hired someone to create your website and/or social media content, make sure that the digital materials they produce for you are mobile optimised.
What happens if you don’t do this?
Your potential clients and customers may receive pages and content that they can’t view or read properly because the content is distorted or off-page.
Also – search engines may simply not display your links in search results due to not being device ready.
How can you optimise Facebook content?
Use graphics that match the Facebook-approved dimensions. For example, the official dimensions for a Facebook cover are: 820 x 312 pixels. Find out more on Facebook’s website.
If you post differently-sized images, Facebook will automatically reformat them and they are likely to be distorted and look unprofessional.
What is a Landing Page?
A landing page is not necessarily your home page – but it could be.
In online marketing, a landing page, sometimes known as a “lead capture page”, “single property page”, “static page”, “squeeze page” or a “destination page”, is a single web page that appears in response to clicking on a search engine optimised search result, marketing promotion, marketing email or an online advertisement.