The year 2021 has been tough for many: Ups and downs of the economy; crazy real estate prices; mask mandates; lock downs; political bickering; and the rest!
As the new year draws nearer, here are some ideas on how you might be able to do better in 2022.
Social Media Marketing (SMM)
Make better use of social media platforms – which are a great way to connect with customers and promote your business.
For example: Have you considered using LinkedIn as a potential source of leads? You’d be surprised how many contacts you might be able to generate via LinkedIn.
Use social media wisely by creating content that will engage and assist your audience. Regularly monitor your social media accounts to respond to chats and queries promptly.
Social media marketing is considered one of the most powerful digital marketing strategies. Clever use of social media can help you improve your online presence and attract new customers.
In 2022, consider getting help to engage a professional to help you research, write and design pages, posts and other digital materials.
Smart Use of SEO
Search engine optimisation (SEO) is still an important factor in online marketing as it can influence organic customer traffic noticeably.
Be strategic in your use of SEO. Focus on ‘long-tail keywords’, as they can be more effective in driving traffic to a website than short keywords. Regularly publish high-quality content on your website and social media channels.
This will help you rank higher in search engine results pages (SERPs).
Wise use of Mobile Marketing
Smartphones and tablets have changed the face of digital marketing, as they have made it possible for businesses to interact with customers in real-time. With more and more people using mobile devices, the emphasis has moved from over the top desktop-based websites – to mobile responsive sites, designs, posts and graphics.
Focus on creating mobile-friendly websites and content that will help you engage with customers better. Look at your analytics and learn about what posts and pages work best.
Get help with accessing your website’s analytics. You can use MonsterInsights, Google’s Site Kit, or WordPress’ Jetpack.
Please contact me – Peter – by email to hello (at) koalusdesign.com